Director of Freight Brokerage
Sunrise Logistics: Ephrata, PA
Years in Produce:
Married; Two children
Hobbies: Soccer; coaching; racquetball
Motto in life: Nobody owes you anything. If you want something, earn it.
Ogden has been a part of the transportation and logistics industry since 2005. After graduating from Penn State, he started with J.B. Hunt Transport in the dedicated contract services division. Over the next nine years, he was part of many different industries, including cookie, grocery, building supply, steel, mattress, magazine and mushroom. He rose to operation manager within five years. In October 2013, Ogden took a position with Sunrise Logistics (part of the Four Seasons Family of Companies) as director of freight brokerage. Since joining Sunrise, he has provided effective leadership in refrigerated LTL freight solutions to external 3PL customers of Sunrise Logistics and internally to Four Seasons Produce and Earth Source Trading. With Ogden’s leadership, the organization has taken steps to centralize all its transportation planning into Sunrise Logistics to leverage and utilize transportation solutions that are best for its internal and external customers.
Questions & Answers:
Q: How did you begin working in produce?
What attracted me initially was not the industry, but the company. Working for the Four Seasons Family of Companies, I was lucky enough to stumble into the produce industry. I have grown to appreciate and enjoy the produce industry more than any other I have been a part of. The Four Seasons Family of Companies and the Hollinger family have built an exceptional organization and platform for their employees, providing an opportunity to build a department from the ground up. Providing logistics solutions for the produce industry has become my passion.
Q: Are you a Gen X-er or Millennial?
I consider myself a Millennial because I have a drive to do things in a new and creative way. “That is how it has always been done” and “we already tried that” are my two least favorite expressions.
Q: What do you know now that you wish you knew when you first started your career?
Words and actions can have a different impact on everyone. Know your audience before you speak.
Q: What accomplishment(s) are you most proud of in your career?
What I am most proud of is helping people get the product they are so passionate about to the end consumer.
Q: What advice would you give someone new to the produce industry?
Respect the commodity – someone or some family has spent a lifetime trying to perfect it. Take pride in your leg of the supply chain.
Q: What do you think the industry can do to promote more produce consumption?
Cook creatively. Often, produce is viewed as a stand-alone item. If we can do a better job of incorporating it creatively and tastefully with other ingredients, we can grab the attention of the younger generations. Also, put it on pizza. Everything is better on pizza!
Q: What was the “aha” moment when you knew produce was the industry for you?
It was when I realized that dependable logistics solutions are sparse for perishable commodities. It is not easy to get 1 to 3 pallets of refrigerated product to the end consumer at an affordable rate. When it comes to logistics solutions, produce is still a niche market.
Q: What is the most critical “hot button” issue facing the industry in the next decade?
Carrier capacity. You can grow the greatest looking and tasting piece of produce, but if you can’t get it to the end consumer, only your family will know how great it is.
Q: What has shocked or surprised you about the produce industry?
I was surprised how tight knit and family-oriented the entire industry is.