Rebecca_Meyers

National Sales Manager
The Harbinger Group, LLC: DBA Misionero, Monterey, CA

Years in Produce:

Age: 34

Personal Information:

Married; One son

Hobbies: Horseback riding and horse showing; interior decorating; cooking/baking; mentoring women

Motto in life: It’s hard to get anything if you don’t ask for it.

Work History: Meyers’ produce career spans more than 12 years, with multiple facets of management experience. Based in Winston-Salem, NC, she is the national sales manager for Misionero, where she is responsible for growing the company’s new and existing customer base. Prior to Misionero, she was a sales manager for Robinson Fresh’s Southeast Division (Eden Prairie, MN). Previously, she held a merchandising management position working for Stemilt Growers (Wenatchee, WA). Prior to Stemilt, she was a national buyer for C&S Wholesale Grocers, working in Hatfield, MA, where she was responsible for managing the procurement of apples and pears for all of C&S’s perishable distribution centers. She is a graduate of the St. Joseph’s University Food Marketing Program (Philadelphia), as well as a graduate of United Fresh Leadership Program Class 2019.

Questions & Answers:

Q: How did you begin working in the produce industry?

In 2005, I was selected to attend both the FMI convention as well as the PMA (through the Pack Family Scholarship). While at PMA, I was paired up with two mentors in the business who ultimately gave me the foundation to which I can now build on and call my career. They took me around, introduced me to many industry veterans (I still remember some of them today) and helped land me a position at C&S.

Q: Are you a Gen X-er or Millennial?

I consider myself to be a little bit of both. I would consider myself to be more of a Millennial than an X’er, however I tend to have a conservative work ethic and slightly staunch feeling on how one succeeds in their career.

Q: What do you know now you wish you knew when you first started your career?

I wish I started my career with a greater appreciation for humanization in all aspects of the supply chain. I realize now that there isn’t one person responsible for it all. Each person in our business maintains an integral part in the success of a transaction.

Q: What aspect of the business challenged you the most early on?

My desire to get somewhere fast, but not always knowing how to get there.

Q: What advice would you give someone new to produce?

I was once told that you need to run through an entire season to have a grasp on what’s coming next or the direction you’re headed in. I truly believe that. Sometimes, we are working so hard we fail to listen to clues around us. Produce is somewhat like the weather. It’s mostly predictable, but there is always the April blizzard that comes out of nowhere.
What do you think the industry can do to promote more produce consumption?
Continuous development around FLAVOR! People like to buy things that taste good!

Q: What is the most critical “hot button” issue facing the industry in the next decade?

The supply chain. How are we identifying gaps within our business and coming up with solutions to make us more efficient? As transportation costs rise, labor across the entire business is stretched, wages, benefits, insurance are all on the rise, and the way we approach our business operation is critical.