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European Market

Veg Power’s Eat Them to Defeat Them Continues to Have a Positive Impact

Veg Power’s 2024 Eat Them to Defeat Them campaign, created in partnership with ITV, continues to have a much-needed, positive impact on children’s veg-eating habits. Now in its

Produce on the Menu

Making Produce the Star of the Show

Early in my career at the Culinary Institute of America, I innocently asked a chef why he didn’t put more fresh fruit on his dessert menu. He simply

Wholesale Market

Giving Back: Produce Makes an Impact

As wholesalers, we are in a unique position to be able to say, “We feed people.” We have an incredible duty to our customers and consumers to ensure

The Fruits of Thought

The Value of Flavor

BY JIM PREVOR, ORIGINALLY PRINTED IN JUNE 2015 Here is the story: The produce director for a major retailer gets called into the chief executive’s office. The chief

Research Perspective/Comments and Analysis

The Secret Life of Ugly Vegetables

A Little Personality Can Save Food from the Trash By Kacy Kim and Sukki Yoon Every year, billions of pounds of perfectly good fruits and vegetables are thrown

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