Jim Prevor: Captain of Conscience
Originally printed in the January 2023 issue of Produce Business. Jim Prevor was my friend. He is not a mere casual acquaintance, industry colleague, business… Read More
Originally printed in the January 2023 issue of Produce Business. Jim Prevor was my friend. He is not a mere casual acquaintance, industry colleague, business… Read More
Originally printed in the December 2022 issue of Produce Business. 2022 has been a challenging year. Ongoing COVID fatigue, inflation, gas prices, the war in… Read More
Originally printed in the December 2022 issue of Produce Business. Sustainability comes in many shapes, sizes, colors, dimensions and impact zones. For me, the secret… Read More
Originally printed in the December 2022 issue of Produce Business. At its core, a company’s sustainability journey means planning and committing to create a sustainable,… Read More
It is with a profound sense of sadness that the news came today that Jim Prevor has joined his ancestors. He leaves a great legacy… Read More
I got to know Jim during the Spinach Crisis of 2006. I was managing the company at the center of the crisis at the time,… Read More
By Jim Prevor (Originally published in October 1999) I I’ve taken this subway line since I was a boy.Mom would take me to school.She said,… Read More
Being friends with Jim is one of the greatest honors of my life. He had an incredible gift to connect and find commonality with anyone… Read More
While our fathers and grandfathers knew each other and likely bought and sold produce from one another as long as 75 or 80 years ago,… Read More
On the wall in my home is a Rudyard Kipling poem that Jim had mounted and framed. He gave it to me about the same… Read More