Opinion

Valuing Local Produce Wholesalers Posted in: Opinion, Wholesale Market - It’s no secret that the biggest problem currently in the country, and industry, is the cost of labor and the… ... Read More
European Parliament Approves Packaging and Packaging Waste Regulation Posted in: European Market, Opinion - The Packaging and Packaging Waste Regulation (PPWR) was first presented in November 2022 by the European Commission with the goal… ... Read More
Want More Produce on Menus? It’s Complicated Posted in: Jim Prevor's Poems, Opinion - I have been working with foodservice operators from different sectors since 2007, watching how they work, learning about their challenges,… ... Read More
Jim Prevor - The Fruits of Thought Why Relationships Matter Posted in: Opinion, The Fruits of Thought - By Jim Prevor Originally printed in September, 2016 [with some editing to account for changes over time.] What have we… ... Read More
Flavor: Understanding Seed to Service Posted in: Opinion, Produce on the Menu - Originally printed in the May 2024 issue of Produce Business. For this column, we are going to go off menu… ... Read More
FRUIT LOGISTICA Presents 2024 Innovation Awards Posted in: European Market, Opinion - Originally printed in the May 2024 issue of Produce Business. Not one, but two awards were presented at FRUIT LOGISTICA… ... Read More
The Need for Marketing in the Wholesale Segment Posted in: Opinion, Wholesale Market - A Q&A with Gabriela D’Arrigo Originally printed in the May 2024 issue of Produce Business. Q. Why is it critical… ... Read More
Jim Prevor - The Fruits of Thought The New Kings of Sustainability Posted in: Opinion, The Fruits of Thought - By Jim Prevor, ORIGINALLY PRINTED IN SEPTEMBER 2011 Back when the French had kings, they used to say, “Le Roi… ... Read More
Flavor: Understanding Seed to Service Posted in: Opinion, Produce on the Menu - Originally printed in the May 2024 issue of Produce Business. For this column, we are going to go off menu… ... Read More
Does Anyone Care About Coleslaw? Posted in: Opinion, Produce on the Menu - Originally printed in the April 2024 issue of Produce Business. So many good memories of family meals from my childhood… ... Read More
Embracing the Green Wave: Avocado Consumption in Europe on the Rise Posted in: European Market, Opinion - Originally printed in the April 2024 issue of Produce Business. While last year posed challenges for the fresh food industry… ... Read More
Maximizing Produce to its Full Potential Posted in: Opinion, Wholesale Market - Originally printed in the April 2024 issue of Produce Business. As a wholesaler, we are in a position to maximize… ... Read More
Jim Prevor - The Fruits of Thought Independent Retailers Step in Where Some Chains Falter Posted in: Opinion, The Fruits of Thought - ORIGINALLY PRINTED IN FEBRUARY 2012 In urban areas across the country, independent retailers are booming, often filling spaces vacated by… ... Read More
The Gen Z Demand for Sustainable Food Posted in: Opinion, Produce on the Menu - Originally printed in the March 2024 issue of Produce Business. A recent discussion among foodservice leaders left me pondering the… ... Read More
Unlocking Funding to Finance a Food System Transformation Posted in: European Market, Opinion - Originally printed in the March 2024 issue of Produce Business. Currently, an astonishing one-third of all food produced worldwide is… ... Read More
What’s New? Not the Same Old Story Posted in: Opinion, Wholesale Market - Originally printed in the March 2024 issue of Produce Business. In specialty produce, you get asked a lot of questions.… ... Read More
Jim Prevor - The Fruits of Thought Begging for More Posted in: Opinion, The Fruits of Thought - BY JIM PREVOR, ORIGINALLY PRINTED IN MAY 2000 My phone has been ringing recently. It seems that a large supermarket… ... Read More
Widening Lanes Posted in: Opinion, Wholesale Market - Originally printed in the February 2024 issue of Produce Business. There was a time when each part of the supply… ... Read More
Consumers’ Behavior is Continuing to Shift Into 2024 Posted in: European Market, Opinion - Originally printed in the February 2024 issue of Produce Business. How does the consumer products sector respond to the new… ... Read More
Platforms and Partners That Put More Produce on Menus Posted in: Opinion, Produce on the Menu - Originally printed in the February 2024 issue of Produce Business. If salads are the only menu category that comes to… ... Read More
On Consumption and Gratitude in New York Posted in: Opinion, Voice of the Industry - By John Pandol How do we increase produce consumption? This mantra has been chanted at industry events and in produce… ... Read More
Jim Prevor - The Fruits of Thought Developing Demand Posted in: Opinion, The Fruits of Thought - BY JIM PREVOR, ORIGINALLY PRINTED IN JULY 1989 There is something peculiar about branded produce and consumer advertising. It seems… ... Read More
On Consumption and Gratitude in New York Posted in: Opinion, Voice of the Industry - By John Pandol “How do we increase produce consumption?” This mantra has been chanted at industry events and in produce… ... Read More
How Hot Culinary Trends May Impact Produce in 2024 Posted in: Opinion, Produce on the Menu - Originally printed in the January 2024 issue of Produce Business. Each year, the National Restaurant Association (NRA) partners with the… ... Read More
A Race for Resilience: Unlocking Growth in a Post-Pandemic FMCG Landscape Posted in: European Market, Opinion - Originally printed in the January 2024 issue of Produce Business. Despite two years after the pandemic, the Fast-Moving Consumer Goods… ... Read More
Meeting the Demand for Year-Round Fresh Produce Posted in: Opinion, Wholesale Market - Originally printed in the January 2024 issue of Produce Business. Undoubtedly, there is a global demand for fresh fruits and… ... Read More
Jim Prevor - The Fruits of Thought Helmet Laws, the Dirty Dozen, FSMA and the Disincentives to Sell Produce Posted in: Opinion, Proofing, The Fruits of Thought - BY JIM PREVOR, ORIGINALLY PRINTED IN NOVEMBER 2015 Public policy decisions must depend on more than idiosyncrasy. They must depend… ... Read More
Authenticity, Flavor and the Future of Produce on American Menus Posted in: Opinion, Produce on the Menu - Originally printed in the December 2023 issue of Produce Business. I had the opportunity to attend The Culinary Institute of… ... Read More
Fighting For Survival Posted in: European Market, Opinion - Times have never been tougher for soft fruit growers. Originally printed in the December 2023 issue of Produce Business. Just… ... Read More
Four Things I’m Watching for 2024 Posted in: Opinion, Wholesale Market - Originally printed in the December 2023 issue of Produce Business. December is a special time because of all the reasons… ... Read More
Your Gut Instinct Was Right: The Data Was Wrong Posted in: Opinion, Voice of the Industry - Originally printed in the December 2023 issue of Produce Business. “Data driven” isn’t just jargon; it’s a widely used decision-making… ... Read More
The Rewards of Gratitude Posted in: From the Publisher, Opinion - Feeling grateful and showing our gratitude can be our choice as we endeavor to change forever how we experience the… ... Read More
Place, Purpose and People: Regional Specialties and Global Supply Posted in: Opinion, Produce on the Menu - Originally printed in the November 2023 issue of Produce Business. I have been paid to cook food for others for… ... Read More
FPC Fresh Awards 2023:A Night of Triumph Amidst Challenges Posted in: European Market, Opinion - Originally printed in the November 2023 issue of Produce Business. London’s Grosvenor House Hotel was the epicenter of a fresh… ... Read More
Wholesaler Marketing Toolkit: Sustainability Reporting Posted in: Opinion, Wholesale Market - Originally printed in the November 2023 issue of Produce Business. While the trends in sustainability are ever-changing, one thing remains… ... Read More
Say Yes to Everything Posted in: Opinion, Produce on the Menu - Originally printed in the October 2023 issue of Produce Business. In the fall of 2015, Jim Prevor called me one… ... Read More
Nic Jooste, European Market The Emergence of Climate-Neutral Fresh Produce in Europe Posted in: European Market, Opinion - Originally printed in the October 2023 issue of Produce Business. Europe’s fresh produce market is undergoing a remarkable transformation with… ... Read More
An Apple a Day Keeps the Doctor Away 2.0 Posted in: Opinion, Wholesale Market - Originally printed in the October 2023 issue of Produce Business. Imagine a world where heart disease and diabetes are a… ... Read More
Don Harris - Retail Perspective It’s Time for the Next Generation to Step Up Posted in: Opinion, Retail Perspective - Originally printed in the October 2023 issue of Produce Business. For the past decade or so, it has been my… ... Read More
The Fallacy of Food As Medicine Posted in: Opinion, Produce on the Menu - Originally printed in the September 2023 issue of Produce Business. There are certain words or phrases that make me cringe.… ... Read More
Five-Year Evaluation Confirms 53% of Parents Reported Increased Veg Consumption Posted in: European Market, Opinion - Originally printed in the September 2023 issue of Produce Business. The European fresh produce industry is witnessing a significant shift… ... Read More
Selfish Sustainability: A Mindset Shift for Wholesale Distributors Posted in: Opinion, Wholesale Market - To create a more lucrative and sustainable future in produce, we all must get on board where feasible. Originally printed… ... Read More
Don Harris - Retail Perspective Seize the Opportunity at Global Produce & Floral Show Posted in: Opinion, Retail Perspective - Originally printed in the September 2023 issue of Produce Business. With the summer selling season winding down, it’s time to… ... Read More
Selfish Sustainability: A Mindset Shift for Wholesale Distributors Posted in: Opinion, Wholesale Market - To create a more lucrative and sustainable future in produce, we all must get on board where feasible. Originally printed… ... Read More
Challenges and Opportunities for Produce in School Meals Posted in: Opinion, Produce on the Menu - Originally printed in the August 2023 issue of Produce Business. Starting at the beginning of the 2022-23 school year, California… ... Read More
Nic Jooste, European Market Choosing the Right Path in the European Fresh Produce Industry Posted in: European Market, Opinion, Proofing - Originally printed in the August 2023 issue of Produce Business. The European fresh produce industry is witnessing a significant shift… ... Read More
Balancing Technology and Tradition Posted in: Opinion, Wholesale Market - Originally printed in the August 2023 issue of Produce Business. You’ve probably heard the saying, “the more things change, the… ... Read More
Don Harris - Retail Perspective Cast a Critical Eye on Your Operations, Marketing Strategy Posted in: Opinion, Retail Perspective - Originally printed in the August 2023 issue of Produce Business. Now that the peak of the summer selling season has… ... Read More
What Will Watermelon Do Next on American Menus? Posted in: Opinion, Produce on the Menu - Originally printed in the July 2023 issue of Produce Business. When it comes to seasonal produce use on American menus,… ... Read More
Nic Jooste, European Market The Changing Face of the Fresh Produce Workforce Posted in: European Market, Opinion - Originally printed in the July 2023 issue of Produce Business. I recently turned 65. After an old-school, shoulder-to-the-wheel, hard-working career… ... Read More