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Marketing Excellence Award

36th Annual Marketing Excellence Award Winner: Fresh Farms

PROMOTION Taste to Believe STRATEGY The Taste to Believe campaign showcased a wide selection of grape varieties, especially the popular candy line, including Cotton Candy, Candy Snaps and

Marketing Excellence Award

36th Annual Marketing Excellence Award Winner: Goldenberry Farms

PROMOTION Sweet Sugar Mango — “Small, Sweet, and Easy to Eat!” STRATEGY The creative team at Goldenberry Farms was challenged to design a campaign to introduce its “Sugar

Marketing Excellence Award

36th Annual Marketing Excellence Award Winner: Bako Sweet

PROMOTION Heart Healthy Campaign STRATEGY The “Heart Health Month” campaign, running throughout February, strategically leveraged the alignment of American Heart Health Month and National Sweet Potato Month to

Marketing Excellence Award

36th Annual Marketing Excellence Award Winner: California Avocado Commission

PROMOTION What’s Inside a California Avocado STRATEGY The “What’s Inside a California Avocado” marketing campaign worked alongside retail support activities, including signage, display bins and customized retailer programs,

Innovation Awards

Innovation Award Winners Take Center Stage at NY Produce Show Keynote Breakfast December 6 at the Javits Center

We are thrilled to honor the inaugural winners in a pivotal Produce Business award series we launched this year to renew our nearly four-decade mission to increase overall

Marketing Excellence Award

35th Annual Marketing Excellence Award Winner: Pure Flavor

Promotion Cool As Cucumbers Strategy The Cool As Cucumbers campaign was developed as a five-week promotion to kick off on the first day of spring (March 20) through

Marketing Excellence Award

35th Annual Marketing Excellence Award Winner: Stemilt Growers

Promotion The Great American Rave Race Strategy When Stemilt increased its volume and availability of Rave apples in 2022, it created an opportunity to elevate the brand through

Marketing Excellence Award

35th Annual Marketing Excellence Award Winner: Texas International Produce Association/South Texas Onion Committee

Promotion Texas 1015 Restaurant Week Strategy A special nine-day promotion was held April 29 through May 8, 2022. Each restaurant had to create a TX1015 Sweet Onion-inspired dish

Marketing Excellence Award

35th Annual Marketing Excellence Award Winner: ZAG Technical Services

Promotion Does Your Tech Keep Pace Strategy ZAG Technical Services developed new branding, highlighting a creative illustration style of animals in the ZAG branding and colors to create

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