marketing


Mexican Mango Mania

Originally printed in the February 2018 issue of Produce Business. Season now stretches from January to September and provides 60 percent of all imports to… Read More


Michigan Apples Crops

This fruit is one of the largest and most valuable crops for the state. According to the Michigan Apple Committee (MAC), Lansing, MI, Michigan is… Read More




Marketing Southern Vegetables

The Southeast’s bounty fills supermarket shelves with fresh, quality and nutritional product. The commencement of spring brings increased interest in sporting events like baseball, picnics,… Read More


A Taste of the South

The benefits of marketing its delicious fruit. The coming of Spring can be counted on for the birds heading north, baseball games and some of… Read More



Marketing Spring Produce

Tapping into holidays and merchandising promos will put spring vegetables top of mind. Marketing spring produce is, at its base, more art than science. According… Read More