Articles by Jim Prevor

Riding The Plant-Forward Wave — Four Hindrances To Overcome

The world is ablaze with people promoting plant-forward eating. From Bill Gates to TV chefs, from environmentalists to culinary schools, it’s the next big thing. Not surprisingly, there is not a marketing mind in the produce industry not looking for a path to use this enthusiasm as a way to sell more fresh fruits and vegetables.








Waste Food, Not Money

When sustainability first became a big thing in produce‭, ‬I became an avid student of the subject‭. ‬I did course work at Harvard‭, ‬read dozens… Read More