The world is ablaze with people promoting plant-forward eating. From Bill Gates to TV chefs, from environmentalists to culinary schools, it’s the next big thing. Not surprisingly, there is not a marketing mind in the produce industry not looking for a path to use this enthusiasm as a way to sell more fresh fruits and vegetables.
Articles by Jim Prevor
Rule One of Produce Negotiations: If you are buying fruits and vegetables on a commercial scale, you never call a shipper and ask what the… Read More
The minimum wage is a contentious issue, but the debate borders on the ridiculous.
Originally printed in the September 2019 issue of Produce Business. Rule One of Produce Negotiations: If you are buying fruits and vegetables on a commercial… Read More
On the surface, the long-standing debate consuming the tomato industry is played out in a kind of legalese. The Florida contingent claims the Mexicans are… Read More
The produce industry has many articulate and knowledgeable advocates. Yet, it does not seem we are particularly effective in advancing our public policy objectives. Think… Read More
Tariffs are an issue across America now, and those affecting the produce industry are no exception. Whether it is tariffs on Chinese goods leading to… Read More
When sustainability first became a big thing in produce, I became an avid student of the subject. I did course work at Harvard, read dozens… Read More
Originally printed in the March 2019 issue of Produce Business. Since starting in Houston in 2012 and by partnering with local food banks, for-profit food… Read More
Originally printed in the March 2019 issue of Produce Business. Merchandising is the primary selling tool for the produce industry, and it has to change… Read More