Developing Demand
BY JIM PREVOR, ORIGINALLY PRINTED IN JULY 1989 There is something peculiar about branded produce and consumer advertising. It seems that, despite all the advertising… Read More
BY JIM PREVOR, ORIGINALLY PRINTED IN JULY 1989 There is something peculiar about branded produce and consumer advertising. It seems that, despite all the advertising… Read More
BY JIM PREVOR, ORIGINALLY PRINTED IN NOVEMBER 2015 Public policy decisions must depend on more than idiosyncrasy. They must depend on a good understanding of… Read More
By Jim Prevor (Originally published in October 1999) I I’ve taken this subway line since I was a boy.Mom would take me to school.She said,… Read More
Originally printed in the September 2022 issue of Produce Business. As consumers keep a tighter grip on their real and digital wallets, they are also… Read More
Originally printed in the September 2022 issue of Produce Business. The decision to merge the Produce for Better Health Foundation (PBH) with the International Fresh… Read More
By Anne-Marie Roerink Life has been a rollercoaster ride for more than two years. At the onset of the pandemic, consumers focused on comfort food,… Read More
Originally printed in the August 2022 issue of Produce Business. The case of consumer consumption of produce poses a bit of a quandary. It reminds… Read More
Originally printed in the July 2022 issue of Produce Business. From coast to coast, the United States makes up approximately 3 million square miles. The… Read More
Originally printed in the July 2022 issue of Produce Business. After the pandemic challenged foodservice operators and their suppliers to even survive, we finally began… Read More
Originally printed in the June 2022 issue of Produce Business. At the onset of the pandemic, grocery e-commerce jumped forward about five years on its… Read More