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Opportunities Abound For Root Vegetable Sales

Education, on-target marketing and tapping into trends are key for significant profits.

By M. Thomas Martin

Consumers need an education when it comes to root vegetables, but what kind of education is important, as the latest food trends are just as significant as the basic facts.

Straight up nutritional facts and recipes remain effective tools. However translating the several trends that are boosting root vegetable sales in the retail environment is a critical addition to the educational process.


Specialty Citrus Preview: What’s In The Pipeline

By Carol Bareuther, RD

Retailers are always looking for something new and different to offer their customers.

“We see this in every category and citrus is no exception,” says Lance Walheim, vice president of variety development for California Citrus Specialties in Springville, CA. “We are looking at hybrids of Blood Oranges and Pumellos and a Blood Orange-Mandarin cross. Down the road, I think we’ll see seedless versions of seeded varieties we have now like Fairchild Tangerine. There’s a lot in the breeding pipeline.” 


Healthy And Versatile

Making the most out of asparagus

By Anthony Stoeckert

Asparagus is a vegetable with a lot of potential.

Known for its health benefits and versatility, targeting a knowledgeable consumer base on asparagus can help with sales, but there also are some challenges.

Asparagus is available year-round, a change in recent years from the days when it was a seasonal item. That’s a benefit when selling to people who want to make asparagus a regular part of their diet, but seasonal items have the advantage of creating buzz when they’re available. It’s difficult to promote something as being special when it can be purchased at any time of year.


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