The apple is almost the perfect commodity: Lots of variety, low shrink, portable and super healthy. What’s not to love?
ONLINE EXCLUSIVE Information is integral to merchandise and promoting produce today, something true of even staple products such as apples.
ONLINE EXCLUSIVE Bulk and packaged apples will always appeal to those consumers who find them convenient, but, in the current market, with COVID-19 a resurgent… Read More
Organically grown apples are a core part of produce sales.
New varieties, new flavors can add crunch to your apple category sales, but it won’t happen without solid merchandising.
Retailers have more than 25 commercial varieties to choose from.
While data-driven marketing typically implies a high-cost-of-entry, efficiencies and alternatives make it worth it for any size produce company or retailer to explore.
Using shopper data for marketing decisions has become essential. Experts share key principals for companies of all sizes to make the most of this new… Read More
Originally printed in the January 2021 issue of Produce Business. With a range of factors influencing the marketplace, the time may be ripe for new… Read More