Seven Ways To Move The Needle On Apple Sales And Consumption
Try something new or different to make a connection with consumers. Originally printed in the October 2023 issue of Produce Business.
Cynthia Haskins
Delivering Big Flavor With New York Apples
Attention to a few key principles leads to successful New York apple sales. Originally printed in the September 2023 issue of Produce Business.
A Strong Winter Apple Program Will Keep Sales Healthy
The apple is almost the perfect commodity: Lots of variety, low shrink, portable and super healthy. What’s not to love?
Promoting Apples Grows Sales
ONLINE EXCLUSIVE Information is integral to merchandise and promoting produce today, something true of even staple products such as apples.
Offer Bulk And Packaged Apples
ONLINE EXCLUSIVE Bulk and packaged apples will always appeal to those consumers who find them convenient, but, in the current market, with COVID-19 a resurgent… Read More
Momentum Continues to Build
Organically grown apples are a core part of produce sales.
Apples Aren’t Just For Fall Anymore
New varieties, new flavors can add crunch to your apple category sales, but it won’t happen without solid merchandising.
New York Apples Offer Variety, Crunch and Freshness
Retailers have more than 25 commercial varieties to choose from.
Is Data-Driven Worth It?
While data-driven marketing typically implies a high-cost-of-entry, efficiencies and alternatives make it worth it for any size produce company or retailer to explore.
7 Precepts for Data-Driven Marketing Success
Using shopper data for marketing decisions has become essential. Experts share key principals for companies of all sizes to make the most of this new… Read More