Marketing Push Needed
By Jim Prevor, originally printed in October 2012 The question of how produce ought to be promoted continues to vex the industry. Previous efforts to… Read More
Jim Prevor
Increasing Overall Consumption Should be the Goal
BY JIM PREVOR, ORIGINALLY PRINTED IN MARCH 2013 Analyzing consumer behavior via sales trends is wrought with complexity. For example, back in 1989, when 60… Read More
Why Relationships Matter
By Jim Prevor Originally printed in September, 2016 [with some editing to account for changes over time.] What have we learned in publishing Produce Business… Read More
The New Kings of Sustainability
By Jim Prevor, ORIGINALLY PRINTED IN SEPTEMBER 2011 Back when the French had kings, they used to say, “Le Roi est mort. Vive le Roi!”… Read More
Independent Retailers Step in Where Some Chains Falter
ORIGINALLY PRINTED IN FEBRUARY 2012 In urban areas across the country, independent retailers are booming, often filling spaces vacated by conventional chain stores. Many of… Read More
Begging for More
BY JIM PREVOR, ORIGINALLY PRINTED IN MAY 2000 My phone has been ringing recently. It seems that a large supermarket chain recently sent letters to… Read More
Developing Demand
BY JIM PREVOR, ORIGINALLY PRINTED IN JULY 1989 There is something peculiar about branded produce and consumer advertising. It seems that, despite all the advertising… Read More
Helmet Laws, the Dirty Dozen, FSMA and the Disincentives to Sell Produce
BY JIM PREVOR, ORIGINALLY PRINTED IN NOVEMBER 2015 Public policy decisions must depend on more than idiosyncrasy. They must depend on a good understanding of… Read More
Address Unknown
By Jim Prevor (Originally published in October 1999) I I’ve taken this subway line since I was a boy.Mom would take me to school.She said,… Read More
My Thousandth Man by Ken Whitacre
On the wall in my home is a Rudyard Kipling poem that Jim had mounted and framed. He gave it to me about the same… Read More