Why Relationships Matter
By Jim Prevor Originally printed in September, 2016 [with some editing to account for changes over time.] What have we learned in publishing Produce Business… Read More
By Jim Prevor Originally printed in September, 2016 [with some editing to account for changes over time.] What have we learned in publishing Produce Business… Read More
By Jim Prevor, ORIGINALLY PRINTED IN SEPTEMBER 2011 Back when the French had kings, they used to say, “Le Roi est mort. Vive le Roi!”… Read More
ORIGINALLY PRINTED IN FEBRUARY 2012 In urban areas across the country, independent retailers are booming, often filling spaces vacated by conventional chain stores. Many of… Read More
BY JIM PREVOR, ORIGINALLY PRINTED IN MAY 2000 My phone has been ringing recently. It seems that a large supermarket chain recently sent letters to… Read More
BY JIM PREVOR, ORIGINALLY PRINTED IN JULY 1989 There is something peculiar about branded produce and consumer advertising. It seems that, despite all the advertising… Read More
BY JIM PREVOR, ORIGINALLY PRINTED IN NOVEMBER 2015 Public policy decisions must depend on more than idiosyncrasy. They must depend on a good understanding of… Read More
By Jim Prevor (Originally published in October 1999) I I’ve taken this subway line since I was a boy.Mom would take me to school.She said,… Read More
On the wall in my home is a Rudyard Kipling poem that Jim had mounted and framed. He gave it to me about the same… Read More
How grateful we all must feel for being able to gather at this event – with moods of eagerness and confidence for a positive outcome…. Read More
We are deeply saddened to report that Jim Prevor has suddenly passed away from heart failure after being stricken by a heart attack and stroke. On this earth for merely 61 years, Jim was a force of boundless energy and enthusiasm for the perishable food and fresh produce industry in which he was born and carried a rich family legacy. Jim is survived by his wife Debbie, sons William and Matthew, and loving extended family and friends.