Focusing on fundamental marketing helps stores capture more Peruvian asparagus sales. Originally printed in the November 2023 issue of Produce Business.
Stores can take a few purposeful actions toward year-round asparagus merchandising to boost sales.
Keep customers happy year-round: Peruvian asparagus is harvested and imported into the U.S. every month of the year.
By focusing on a few key areas, retailers can continue to drive sales for fresh Peruvian asparagus. In the past two decades, Peru has risen… Read More