From new branding, to umami flavor profiles, to aquaponics, we explore what’s new in the fresh-cut salad category.
In arguably one of the most diverse segments of produce, the packaged-salad category continues to meet consumer demand and raise industry standards. New York-based Nielsen Insights reports “48 percent of consumers choose local, natural and organic options when they’re available, which causes sales of organic salad kits to continue to grow. Packaged salads that include a protein accompaniment represent another opportunity for retailers, as 61 percent of consumers cite products that are high in protein as an important influence when making purchase decisions.”
With the benefits of modified atmosphere packaging and other technologies, lettuce brands are stepping up their game with organic options, flavorful greens and growing methods.