Transforming Lives Through Ethical Guest Worker Recruitment
. Stemilt Growers of Wenatchee, WA, has long delighted consumers and cultivated people through its commitment to excellence and seeking out sustainable and socially responsible… Read More
Articles by Produce Business Staff
Produce Quiz Winner: DAVID KECK
C.H. RobinsonGeneral Manager of DistributionBethlehem, PA David Keck started his career working in a logistical job with the U.S. Air Force, and then retiring after… Read More
36th Annual Marketing Excellence Award Winner: Zespri Kiwifruit
PROMOTION Zespri KiwiBrothers — Taste the Obsession STRATEGY The “Taste the Obsession” campaign introduced iconic brand characters, the Zespri KiwiBrothers. The dynamic duo made their… Read More
36th Annual Marketing Excellence Award Winner: Sun World
PROMOTION AutumnCrisp Grapes Retailer Pilot Program STRATEGY As part of its ongoing commitment to and investment in its global licensee community and its retail partners,… Read More
36th Annual Marketing Excellence Award Winner: Stemilt Growers
PROMOTION Stemilt Apples Chicagoland Takeover STRATEGY In spirit of National Random Acts of Kindness Month in February, Stemilt partnered with Jewel Osco to create a… Read More
36th Annual Marketing Excellence Award Winner: Pear Bureau Northwest
PROMOTION Garfield, The Movie STRATEGY The Pear Bureau Northwest (USA Pears) partnered with Sony Movies, and created a partnership for Garfield, The Movie in Mexico…. Read More
36th Annual Marketing Excellence Award Winner: Ontario Greenhouse Vegetable Growers
PROMOTION Windsor Airport Takeover STRATEGY Ontario’s greenhouse sector has over 4,000 acres of greenhouses dedicated to cucumber, tomato and pepper farming. This sector not only… Read More
36th Annual Marketing Excellence Award Winner: Northwest Cherries
PROMOTION Give Your Summer a Cherry Glow STRATEGY The cherry glow promotion introduced the health and beauty benefits of cherries to increase Northwest cherries consumption… Read More
36th Annual Marketing Excellence Award Winner: New York Apple Association
PROMOTION Bob for Apples from New York and The Big Flavor STRATEGY The New York Apple Association launched a new official spokesperson, or spokespuppet, in… Read More
36th Annual Marketing Excellence Award Winner: National Watermelon Promotion Board
PROMOTION Slice of Happy Project STRATEGY The primary goal of the National Watermelon Promotion Board (NWPB) is to increase awareness of and interest in the… Read More