36th Annual Marketing Excellence Award Winner: Mushroom Council
PROMOTION Mushroom Monday STRATEGY Mushrooms are having a moment, and in 2024, the Mushroom Council decided it was time to give this moment a name…. Read More
PROMOTION Mushroom Monday STRATEGY Mushrooms are having a moment, and in 2024, the Mushroom Council decided it was time to give this moment a name…. Read More
PROMOTION Influencer Engagement STRATEGY To highlight new greenhouse openings in Texas and Georgia and expanded distribution in Southern California, Gotham Greens executed an influencer engagement… Read More
PROMOTION Sweet Sugar Mango — “Small, Sweet, and Easy to Eat!” STRATEGY The creative team at Goldenberry Farms was challenged to design a campaign to… Read More
PROMOTION Taste to Believe STRATEGY The Taste to Believe campaign showcased a wide selection of grape varieties, especially the popular candy line, including Cotton Candy,… Read More
PROMOTION HealthyGameDay STRATEGY In 2023, Fresh Express launched its first-ever Healthy Game Day promotion to help sports fans create a winning game day spread. The… Read More
PROMOTION What’s Inside a California Avocado STRATEGY The “What’s Inside a California Avocado” marketing campaign worked alongside retail support activities, including signage, display bins and… Read More
PROMOTION Heart Healthy Campaign STRATEGY The “Heart Health Month” campaign, running throughout February, strategically leveraged the alignment of American Heart Health Month and National Sweet… Read More
The 15 winning entries in the Produce Business 36th Annual Marketing Excellence Awards program are leading the way in marketing for the fresh produce industry…. Read More
Turn Your Marketing Into An Award Winning Experience Right now, and on through June 28, 2025, we’re taking entries for the 36th Annual Marketing Excellence Awards Program, presented by Produce… Read More
Senior Manager Produce Category DevelopmentFederated Cooperatives LimitedCalgary, Alberta, Canada Age: 38Hometown: Airdrie, Alberta, CanadaHobbies: Yoga, Gardening, Skiing, CraftingFamily/Community: Married, 1 sonMotto in life: Keep on… Read More