Opinion



More Than Produce At PMA

Originally printed in the November 2019 issue of Produce Business. When produce executives return from the annual PMA convention, they are often asked by upper… Read More


What People Want Most

Originally printed in the November 2019 issue of Produce Business. Each year, when we visit PMA’s Fresh Summit event we are asked the same question:… Read More



English Apples Poised To Grow

Originally printed in the October 2019 issue of Produce Business. Public relations… The language of reaching out to different parts of our consumer base.




Riding The Plant-Forward Wave — Four Hindrances To Overcome

The world is ablaze with people promoting plant-forward eating. From Bill Gates to TV chefs, from environmentalists to culinary schools, it’s the next big thing. Not surprisingly, there is not a marketing mind in the produce industry not looking for a path to use this enthusiasm as a way to sell more fresh fruits and vegetables.