Marketing Push Needed
By Jim Prevor, originally printed in October 2012 The question of how produce ought to be promoted continues to vex the industry. Previous efforts to… Read More
By Jim Prevor, originally printed in October 2012 The question of how produce ought to be promoted continues to vex the industry. Previous efforts to… Read More
Originally printed in the May 2020 issue of Produce Business. Jim PrevorPresident & Editor-in-Chief The Centers for Disease Control and Prevention (CDC) have provided five… Read More
Originally printed in the April 2020 issue of Produce Business. The coronavirus situation is a novel and problematic one, partly because we don’t know many… Read More
Originally printed in the March 2020 issue of Produce Business. So, what a produce industry it is in 2020. Retailers, and those who sell to… Read More
Originally printed in the March 2019 issue of Produce Business. Merchandising is the primary selling tool for the produce industry, and it has to change… Read More
Originally printed in the February 2019 issue of Produce Business. Perhaps the single most common complaint we receive here at Produce Business is shippers complaining… Read More
Originally printed in the May 2018 issue of Produce Business. Rick Antle was the last industry member to see my father alive. He knew my… Read More
Originally printed in the April 2018 issue of Produce Business. The Wall Street Journal recently ran a piece on banana pricing in the US: Wholesale… Read More
Originally printed in the March 2018 issue of Produce Business. Like most department stores, Kohl’s finds its stores too large. So, it is looking to… Read More
What have we learned in publishing Produce Business for more than three decades? A bunch … and especially this: When all is said and done,… Read More