Banana leaders apply modern resources to expand brand promotion. Originally printed in the November 2023 issue of Produce Business.
Organic bananas are in demand, and telling a value-added, sustainability story to customers can trigger even more sales.
While data-driven marketing typically implies a high-cost-of-entry, efficiencies and alternatives make it worth it for any size produce company or retailer to explore.
Using shopper data for marketing decisions has become essential. Experts share key principals for companies of all sizes to make the most of this new… Read More