Opportunities Abound for Produce in 2023
Originally printed in the April 2023 issue of Produce Business. By Jonna Parker, principal, Fresh Center of Excellence, Circana (formerly IRI and The NPD Group)… Read More
Jonna Parker
The Calculating Consumer
Inflation & fresh produce: How are retailers and restaurants — and consumers — responding? Originally printed in the October 2022 issue of Produce Business.
Is Data-Driven Worth It?
While data-driven marketing typically implies a high-cost-of-entry, efficiencies and alternatives make it worth it for any size produce company or retailer to explore.
7 Precepts for Data-Driven Marketing Success
Using shopper data for marketing decisions has become essential. Experts share key principals for companies of all sizes to make the most of this new… Read More