Produce and Longevity
Originally printed in the January 2018 issue of Produce Business. Marketing the connection to sell more produce. Only one food group universally and incontestably is… Read More
produce marketing
Marketing Chilean Fruit
A little promotion goes a long way for consistent winter fruit sales. Offering the most extensive range of fruit in the Southern Hemisphere, Chile affords… Read More
Mexican Avocado Promotions Spanning the US and Canada
The latest marketing activities from Avocados From Mexico, and how retailers can capitalize on outreach to US and Canadian consumers. Thanks to their popularity among… Read More
Q&A with Food Lion’s Ricky Rommell
This successful produce manager keeps ‘FRESH’ fun and on the front lines. Ricky Rommell, produce regional lead trainer at Salisbury, NC-based Food Lion’s Wallace, NC,… Read More
The Vidalia Cousin: Peruvian Onions
This import from the Andes makes the sweet vegetable available year-round. If your customers like sweet onions from Vidalia, GA, they will most likely enjoy… Read More
Georgia Grown Produce
Critical to Spring, Summer and Fall supplies the state promotes the variety of produce it grows and markets to retail and foodservice buyers As demand… Read More
The Tomato Revolution
For 20 years the category has grown with state-of-the-art ideas from seed to store — innovating new varieties while maintaining popularity of the originals. In… Read More
Marketing to Millennials
Understanding this lucrative demographic helps retailers and produce suppliers better target marketing messages. If it is true that nearly 50 percent of supermarket sales is… Read More
St. Louis Marketplace Projects Image of Tradition and Loyalty
Heritage Meets Trendy In This Produce Marketplace. Located on the western bank of the Mississippi River and on the border between Missouri and Illinois, St…. Read More
Future Produce Exports To Pacific Rim Fraught With Challenges
Though viewed as a general market area, Pacific Rim Asia presents a hodgepodge of varying cultures, political systems and regulations, making it challenging to identify… Read More