The Triumph of Hope
Originally printed in the December 2020 issue of Produce Business. It has been quite a year. COVID-19 and a big election, of course. Also, though,… Read More
The Fruits of Thought
COVID Vaccines Are Just The Beginning
Originally printed in the November 2020 issue of Produce Business. With the announcement of what seems to be highly effective — 90% and higher —… Read More
What 35 Years Has Delivered
Originally printed in the October 2020 issue of Produce Business. It was 35 years ago around four in the morning when Ken Whitacre and this… Read More
Will A PMA/United Merger Be The New Imperative?
Originally printed in the September 2020 issue of Produce Business. Over at the Perishable Pundit, we’ve been having a dialog regarding the future of the… Read More
Hope Amidst Challenging Times
Originally printed in the August 2020 issue of Produce Business. My wife, Debbie, was pregnant, with my eldest son, William, when she called me. I… Read More
Policies Without Quantification Bankrupt Us All
Originally printed in the July 2020 issue of Produce Business. The big advantage business has is bankruptcy. If management doesn’t think about the relevant issues,… Read More
Lessons From The Eyes Of A Child
Originally printed in the June 2020 issue of Produce Business. My father, Michael Prevor, may he rest in peace, worked in the family produce business… Read More
Managing Shrink In Today’s Retail Environment
Originally printed in the February 2020 issue of Produce Business. “The goal is to sell produce, not minimize shrink.” These words still echo in my… Read More
Abdication Of Royal Responsibility
Originally printed in the January 2020 issue of Produce Business. As a boy in school, I remember my history teacher playing the 1936 radio address… Read More
Riding The Plant-Forward Wave — Four Hindrances To Overcome
The world is ablaze with people promoting plant-forward eating. From Bill Gates to TV chefs, from environmentalists to culinary schools, it’s the next big thing. Not surprisingly, there is not a marketing mind in the produce industry not looking for a path to use this enthusiasm as a way to sell more fresh fruits and vegetables.