Lessons From The Eyes Of A Child
Originally printed in the June 2020 issue of Produce Business. My father, Michael Prevor, may he rest in peace, worked in the family produce business… Read More
The Fruits of Thought
Managing Shrink In Today’s Retail Environment
Originally printed in the February 2020 issue of Produce Business. “The goal is to sell produce, not minimize shrink.” These words still echo in my… Read More
Abdication Of Royal Responsibility
Originally printed in the January 2020 issue of Produce Business. As a boy in school, I remember my history teacher playing the 1936 radio address… Read More
Riding The Plant-Forward Wave — Four Hindrances To Overcome
The world is ablaze with people promoting plant-forward eating. From Bill Gates to TV chefs, from environmentalists to culinary schools, it’s the next big thing. Not surprisingly, there is not a marketing mind in the produce industry not looking for a path to use this enthusiasm as a way to sell more fresh fruits and vegetables.
Brexit Cowardice
Originally printed in the January 2019 issue of Produce Business. For us Americans, watching the whole Brexit battle go on for months has been perplexing…. Read More
Count Our Blessings Of Industry Talent
Originally printed in the June 2018 issue of Produce Business. Few doubt the success of a company or of an industry crucially depends on the… Read More
Finding The Opportunity In Changing Circumstances
Originally printed in the February 2018 issue of Produce Business. Juliet Samuel, writing recently in The Telegraph, published a piece titled “Britain must pay the… Read More
Straight Talk and Trump
Originally printed in the January 2018 issue of Produce Business. In the New Year, I find myself thinking of my time on the platform at… Read More
Joe Procacci’s Lasting Impact
It is widely known in the produce trade that Joe Procacci, an industry icon, passed away on Nov. 17, 2017, at age 90. Less recognized… Read More
Time Is Ripe For Innovation
Lots of things are innovative. The risk, though, is that many products are innovative because they serve smaller and more specific slices of the market…. Read More