Wal-Mart Pricing Report: Round XXII

Walmart Price Comparison

In Dallas, Wal-Mart Gets Squeezed Between Low Price Alternative Formats And High Service Conventional Stores

Aldi and Sprouts nip at Wal-Mart’s low price leader reputation, while Target comes within striking distance.

In this the 22nd iteration of the Produce Business Wal-Mart Pricing Report, we return to Dallas, TX, which we last visited back in October of 2003, and we find that much has changed and much has not.

Back in 2003, Wal-Mart was the undisputed King of the price point. Indeed, the only retailer in town that beat the Wal-Mart Supercenter in offering low produce prices was its own sister banner, Wal-Mart’s Neighborhood Market concept. That was really a bit of randomness thrown in the mix, however, as Wal-Mart’s policy at that point in time—since abandoned — was that Supercenters and Neighborhood Markets should price identically.

Wal-Mart Supercenter vs 6 Chains
Price Comparison — Dallas, TX

October 2011 – Prices Available To The General Public
STORE NAME WALMART ALBERTSONS CENTRAL MARKET KROGER
Produce Item How
Priced
Regular
Price*
Regular
Price*
% Over
Wal-Mart
Regular
Price*
% Over
Wal-Mart
Regular
Price*
% Over
Wal-Mart
Apples – Granny Smith Lb 1.47 1.99 35.37% 1.59 8.16% 1.69 14.97%
Apples – Red Delicious Lb 1.37 1.99 45.26% 1.49 8.76% 1.69 23.36%
Avocados Each 0.98 1.39 41.84% 2.49 154.08% 0.99 1.02%
Bananas – Yellow Lb 0.52 0.54 3.85% 0.54 3.85% 0.49 -5.77%
Beans – Green Lb 1.44 1.69 17.36% 1.79 24.31% 1.00 -30.56%
Beets Each 1.89 2.50 32.28% 1.99 5.29% 2.29 21.16%
Broccoli Crowns Lb 1.84 1.99 8.15% 1.99 8.15% 2.04 10.87%
Brussel Sprouts Lb 2.67 3.99 49.44% 3.49 30.71% 2.99 11.99%
Cabbage – Green Lb 0.54 0.69 27.78% 0.69 27.78% 0.57 5.56%
Cabbage – Red Lb 0.77 0.89 5.58% 0.79 2.60% 0.99 28.57%
Cantloupe – Whole Each 1.58 1.00 -36.71% 2.29 44.94% 2.50 58.23%
Carrots – Organic Lb 0.82 2.69 228.05% 1.29 57.32% 2.19 167.07%
Cauliflower Each 2.78 2.99 7.55% 2.99 7.55% 2.99 7.55%
Celery Each 1.38 1.49 7.97% 1.99 44.20% 1.47 6.52%
Cherries Lb 2.98 3.99 33.89% 4.99 67.45% 3.99 33.89%
Coleslaw – 1# Bag Bag 1.58 2.29 44.94% 1.79 13.29% 1.69 6.96%
Corn – Yellow Each 0.33 0.50 51.52% 0.59 78.79% 0.40 21.21%
Cucumbers – Regular Each 0.68 0.69 1.47% 0.89 30.88% 0.78 14.71%
Eggplant Lb 1.78 1.99 11.80% 1.79 0.56% 2.49 39.89%
Grapefruit – Red Each 0.64 0.99 54.69% 0.65 1.56% 0.69 7.81%
Grapes – Green Seedless Lb 1.98 1.79 -9.60% 2.49 25.76% 2.16 9.09%
Grapes – Red Seedless Lb 1.98 1.99 0.51% 2.49 25.76% 2.16 9.09%
Green Onions Bunch 1.12 0.89 -20.54% 0.69 -38.39% 0.62 -44.64%
Honeydew – Whole Each 2.50 3.99 59.60% 3.99 59.60% 3.49 39.60%
Lettuce – Green Leaf Each 1.88 1.79 -4.79% 1.89 0.53% 1.79 -4.79%
Lettuce – Iceberg Bulk Each 1.14 1.29 13.16% 1.49 30.70% 1.28 12.28%
Lettuce – Romaine Bulk Each 1.88 1.79 -4.79% 1.89 0.53% 1.99 5.85%
Limes Each 0.18 0.25 38.89% 0.17 -5.56% 0.69 283.33%
Mangos Each 0.64 0.99 54.69% 0.99 54.69% 1.79 179.69%
Mushrooms – White Package 16oz 2.98 4.18 40.27% 3.49 17.11% 4.14 38.93%
Nectarines Lb 1.25 0.99 -20.80% 1.99 59.20% 1.99 59.20%
Onions – Red Lb 1.48 1.00 -32.43% 1.59 7.43% 1.89 27.70%
Peaches – California Lb 1.25 1.79 43.20% 1.99 59.20% 1.49 19.20%
Pears – Bartlett Lb 1.37 1.49 8.76% 1.29 -5.84% 1.00 -27.01%
Peas – Snap 8 oz 2.63 3.69 40.30% 1.68 -36.12% 2.99 13.69%
Peas – Snow 8 oz 2.63 4.92 87.07% 1.68 -36.12% 4.00 52.09%
Peppers – Green Bell Each 0.78 0.99 26.92% 1.29 65.38% 0.86 10.26%
Peppers – Jalapeno Lb 1.12 1.49 33.04% 0.99 -11.61% 0.88 -21.43%
Peppers – Serrano Lb 1.98 3.99 101.52% 1.89 -4.55% 1.42 -28.28%
Pineapple Each 3.48 4.99 43.39% 4.49 29.02% 3.99 14.66%
Plums Lb 1.25 1.00 -20.00% 1.69 35.20% 1.99 59.20%
Potatoes – Red Bulk Lb 0.88 1.29 46.59% 1.99 126.14% 1.29 46.59%
Potatoes – Russet Bulk Lb 0.98 1.29 31.63% 1.29 31.63% 0.99 1.02%
Radishes Bunch 1.48 1.00 -32.43% 0.99 -33.11% 0.99 -33.11%
Salad – Caesar 12.8 oz 3.78 4.22 11.64% 5.76 52.38% 6.40 69.31%
Salad – Garden 12 oz 2.78 2.04 -26.62% 2.52 -9.35% 3.29 18.35%
Salad – Spring 5 oz 2.98 3.49 17.11% 2.99 0.34% 3.29 10.40%
Salad – Organic 5 oz 2.98 3.99 33.89% 2.20 -26.17% 3.25 9.06%
Squash – Zucchini Lb 1.28 1.89 47.66% 1.69 32.03% 1.38 7.81%
Strawerries – 1# Pkg Pkg 1.88 1.99 5.85% 2.49 32.45% 2.50 32.98%
Tomatoes – On The Vine Lb 1.84 1.69 -8.15% 1.49 -19.02% 1.98 7.61%
Tomatoes – Plum/Roma Lb 1.38 1.00 -27.54% 1.69 22.46% 1.45 5.07%
Watermelon – Seedless Each 3.50 5.99 71.14% 4.99 42.57% 4.98 42.29%
MARKET BASKET 89.28 111.45 24.83% 106.35 19.12% 108.33 21.34%
Red is adjusted price

 

STORE NAME WALMART SPROUTS SUPER TARGET WALMART
Produce Item How
Priced
Regular
Price*
Regular
Price*
% Over
Wal-Mart
Regular
Price*
% Over
Wal-Mart
Regular
Price*
% Over
Wal-Mart
Apples – Granny Smith Lb 1.47 1.39 -5.44% 1.62 10.20% 1.69 14.97%
Apples – Red Delicious Lb 1.37 1.49 8.76% 1.62 18.25% 1.99 45.26%
Avocados Each 0.98 1.50 53.06% 0.99 1.02% 1.99 103.06%
Bananas – Yellow Lb 0.52 0.49 -5.77% 0.52 0.00% 0.59 13.46%
Beans – Green Lb 1.44 0.99 -31.25% 1.99 38.19% 1.99 38.19%
Beets Each 1.89 2.89 52.91% 1.99 5.29% 2.49 31.75%
Broccoli Crowns Lb 1.84 1.49 -19.02% 1.69 -8.15% 1.99 8.15%
Brussel Sprouts Lb 2.67 2.89 8.24% 2.99 11.99% 2.99 11.99%
Cabbage – Green Lb 0.54 0.49 -9.26% 1.57 190.74% 0.89 64.81%
Cabbage – Red Lb 0.77 0.59 -23.38% 1.99 158.44% 0.99 28.57%
Cantloupe – Whole Each 1.58 1.50 -5.06% 2.39 51.27% 2.99 89.24%
Carrots – Organic Lb 0.82 1.29 57.32% 1.09 32.93% 2.29 179.27%
Cauliflower Each 2.78 1.50 -46.04% 1.99 -28.42% 2.99 7.55%
Celery Each 1.38 0.99 -28.26% 1.29 -6.52% 1.99 44.20%
Cherries Lb 2.98 2.49 -16.44% 3.49 17.11% 5.99 101.01%
Coleslaw – 1# Bag Bag 1.58 1.49 -5.70% 1.69 6.96% 2.29 44.94%
Corn – Yellow Each 0.33 0.50 51.52% 0.34 3.03% 0.59 78.79%
Cucumbers – Regular Each 0.68 0.77 13.24% 0.59 -13.24% 1.29 89.71%
Eggplant Lb 1.78 1.49 -16.29% 1.99 11.80% 2.99 67.98%
Grapefruit – Red Each 0.64 0.79 23.44% 0.94 46.88% 1.29 101.56%
Grapes – Green Seedless Lb 1.98 1.50 -24.24% 1.89 -4.55% 2.99 51.01%
Grapes – Red Seedless Lb 1.98 1.50 -24.24% 2.29 15.66% 2.99 51.01%
Green Onions Bunch 1.12 0.49 -56.25% 1.19 6.25% 0.89 -20.54%
Honeydew – Whole Each 2.50 2.99 19.60% 2.39 -4.40% 4.99 99.60%
Lettuce – Green Leaf Each 1.88 0.99 -47.34% 2.19 16.49% 1.99 5.85%
Lettuce – Iceberg Bulk Each 1.14 1.29 13.16% 1.19 4.39% 1.68 47.37%
Lettuce – Romaine Bulk Each 1.88 1.29 -31.38% 1.79 -4.79% 1.99 5.85%
Limes Each 0.18 0.50 177.78% 0.19 5.56% 0.33 83.33%
Mangos Each 0.64 0.79 23.44% 0.44 -31.25% 1.99 210.94%
Mushrooms – White Package 16 oz 2.98 3.36 12.75% 3.58 20.13% 4.58 53.69%
Nectarines Lb 1.25 0.69 -44.80% 1.27 1.60% 2.99 139.20%
Onions – Red Lb 1.48 0.89 -39.86% 0.99 -33.11% 1.99 34.46%
Peaches – California Lb 1.25 1.29 3.20% 1.04 -16.80% 2.99 139.20%
Pears – Bartlett Lb 1.37 0.88 -35.77% 1.47 7.30% 1.99 45.26%
Peas – Snap 8 oz 2.63 2.50 -4.94% 2.99 13.69% 3.49 32.70%
Peas – Snow 8 oz 2.63 2.50 -4.94% 2.00 -23.95% 4.65 76.81%
Peppers – Green Bell Each 0.78 0.49 -37.18% 0.79 1.28% 1.29 65.38%
Peppers – Jalapeno Lb 1.12 1.49 33.04% 0.99 -11.61% 1.49 33.04%
Peppers – Serrano Lb 1.98 1.49 -24.75% 1.99 0.51% 2.99 51.01%
Pineapple Each 3.48 2.00 -42.53% 3.49 0.29% 4.99 43.39%
Plums Lb 1.25 0.99 -20.80% 1.27 1.60% 2.49 99.20%
Potatoes – Red Bulk Lb 0.88 0.99 12.50% 0.89 1.14% 1.69 92.05%
Potatoes – Russet Bulk Lb 0.98 0.99 1.02% 0.99 1.02% 1.19 21.43%
Radishes Bunch 1.48 0.49 -66.89% 0.99 -33.11% 0.99 -33.11%
Salad – Caesar 12.8 oz 3.78 6.40 69.31% 4.48 18.52% 5.11 35.19%
Salad – Garden 12 oz 2.78 2.99 7.55% 2.99 7.55% 3.16 13.67%
Salad – Spring 5 oz 2.98 2.99 0.34% 2.99 0.34% 3.79 27.18%
Salad – Organic 5 oz 2.98 3.49 17.11% 3.99 33.89% 3.99 33.89%
Squash – Zucchini Lb 1.28 1.49 16.41% 1.99 55.47% 1.69 32.03%
Strawerries – 1# Pkg Pkg 1.88 2.50 32.98% 2.09 11.17% 3.49 85.64%
Tomatoes – On The Vine Lb 1.84 1.49 -19.02% 2.99 62.50% 2.69 46.20%
Tomatoes – Plum/Roma Lb 1.38 0.69 -50.00% 1.24 -10.14% 1.99 44.20%
Watermelon – Seedless Each 3.50 1.88 -46.29% 4.49 28.29% 6.99 99.71%
MARKET BASKET 89.28 83.32 -6.68% 98.32 10.13% 134.84 51.03%
Red is adjusted price

So when Wal-Mart’s Neighborhood Market took the low price crown on an equally sized market basket of produce, it was probably due to either a pricing error or an in-store markdown.

Although Brookshire’s came close in 2003, being only 7 percentage points over the Wal-Mart Supercenter in pricing, Kroger, Albertsons and Tom Thumb all took a licking.

In general, whatever problems Wal-Mart may have had back in 2003, it really was still the low-price leader, and if consumers were going to go elsewhere, it would certainly cost them money when it came to buying fresh produce.

Fast Forward to 2011

In many ways, the picture hasn’t changed in 2011… although in one big way it has. Analyzing a common market basket of produce gathered from Wal-Mart and six conventional stores, plus an Aldi store in mid-August, the conventional supermarkets remain at a significantly higher price point. Albertsons, which back in 2003 came in at 22.68 percent over Wal-Mart Supercenter pricing, now eight years later finds itself at 24.83 percent over Wal-Mart Supercenter pricing.

Kroger, which back in 2003 came in at 19.05 percent over Wal-Mart Supercenter pricing came in at 21.34 percent overWal-Mart Supercenter pricing. Safeway’s Tom Thumb banner, which is an upscale alternative in the market, obviously didn’t mind its performance at 27 percent over Wal-Mart back in 2003 to be problematic, as its produce pricing in 2011 came in an astounding 51.03 percent over Wal-Mart. This is the one of the greatest differentials we have seen in our rolling study – though Tom Thumb still comes in second place to Jensen’s Foods out in Palm Springs, CA, which tallied a produce basket 60 percent overWal-Mart in 2004.

Although Tom Thumb is an outlier, the lack of effective price competitiveness by the conventional grocery segment is not at all surprising. All across the country, after 20 years of competition with theWal-Mart Supercenter concept, conventional grocery stores typically remain from 15 percent to 20 percent more expensive than Wal-Mart Supercenters when it comes to fresh produce pricing. This seems to work for these stores because they have successfully differentiated themselves from Wal-Mart by offering a more upscale experience and by executing better at the store level. In many ways, conventional grocers have ceded the low income market to Wal-Mart and others, closing stores in lower income areas while adding service and flair to their other stores. In this way, they have succeeded, andWal-Mart’s gains in market share over the years have typically come from the independent sector, as these less well capitalized retailers found themselves unable or unwilling to make the very substantial investments necessary to remain competitive.

How They Stack Up Against Wal-Mart Supercenter

Region Store % Over
Wal-Mart
Store % Over
Wal-Mart
Store % Over
Wal-Mart
Connecticut-5/02 Super Stop & Shop 23% Shaws 34% Big Y 36%
Salt Lake City-10/02 Harmon’s 2% Smith’s 6% Albertson’s 12%
South Florida-2/03 Super Target 22% Publix s31% Winn-Dixie 52%
Dallas, Texas-10/03 Albertsons 23% Brookshires 7% Kroger 19%
Neighborhood Market —1.2% Tom Thumb 27%
Portland, OR-3/04 Albertsons 30% Fred Meyer 22% Haggen 27%
Safeway 37%
Phoenix, AZ-8/04 Albertsons 22% Bashas’ 25% Fry’s 15%
Safeway 17%
Palm Springs-10/04 Albertsons 19% Jensen’s 60% Ralphs 16%
Vons 20%
Detroit, MI-1/05 A&P Food Basic —17% Farmer Jack 24% Kroger 28%
Meijer 3%
St. Louis, MO-5/05 Dierbergs 22% Schnucks 14%
Houston, TX-9/05 HEB 15% Kroger 30% Fiesta Mart —0.3%
Atlanta, GA-11/05 Harry’s 18% Ingles 16% Kroger 25%
Publix 13% Target 3%
Denver, CO-5/06 Albertsons 16% King Sooper 21% Safeway 25%
Portland, OR-10/06 Albertsons 32% Fred Meyer 21% QFC 54%
Safeway 30%
Toronto Canada-7/07 A&P 35% Brunos 28% Loblaws 13%
Sobeys 45%
Kansas City, KS-10/07 Dillions 20% Hen House 15% Hy Vee 18%
Price Chopper 13%
Los Angeles-4/08 Fresh & Easy 15% Stater Bros 8% Ralphs 25%
Vons 14%
Orlando, FL-10/08 Publix 32% Super Target 22% Whole Foods 38%
Winn Dixie 28%
Phoenix, AZ 4/09 Wal-Mart Marketside 23% Wal-Mart Neighborhood 7% Bahas 30%
Fresh & Easy 32% Fry’s 27% Safeway 37%
Raleigh, NC 9/09 Food Lion 24% Fresh Market 31% Harris Teeter 35%
Kroger 21% Super Target 11%
Philadelphia 4/10 Acme 17% Genuardi’s 22% Giant 26%
Super Fresh 21% Wegmans 5%
New Jersey 10/10 FoodBasics —1% Pathmark 15% ShopRite 8%
Dallas 10/11 Albertson’s 25% Central Market 19% Kroger 21%
Sprouts —7% Super Target 10% Tom Thumb 51%

Unconventional Competition

Though they may be willing to let low income shoppers shop at Wal-Mart, the conventional chains need to keep on their toes. H.E.B. is not the major player in Dallas that it is in South and Central Texas, but its CentralMarket concept, famous for its upscale ambiance and quality assortment — which one might expect to have a price point more similar to Tom Thumb than a conventional supermarket — actually beat both Albertsons and Kroger, coming in a 19.12 percent over the Wal-Mart Supercenter.

All across the country, after 20 years of competition with the Wal-Mart Supercenter concept, conventional grocery stores typically remain from 15 percent to 20 percentmore expensive thanWal-Mart Supercenters when it comes to produce pricing.

Although the gap is not large, with a market basket of fresh produce that cost $106.35 at Central Market, $108.33 at Kroger and $111.45 at Albertsons, the fact that Central Market is pricing like a conventional supermarket rather than an upscale alternative means it will be a powerful competitor.

For Wal-Mart, though, Central Market is not the problem.One issue is the growth of Target and its supercenter concept. It performs in our study pretty much right where one would expect.With a price point at 10.13 percent over Wal-Mart, its produce pricing comes in a little less than conventional supermarkets and a little more than Wal-Mart.

Wal-Mart Supercenter vs 6 Chains
Price Comparison — Dallas, TX

October 2011 – Prices Available To Card Holders
STORE NAME WALMART SPROUTS SUPER TARGET WALMART
Produce Item How
Priced
Regular
Price*
Regular
Price*
% Over
Wal-Mart
Regular
Price*
% Over
Wal-Mart
Regular
Price*
% Over
Wal-Mart
Broccoli Crowns Lb 1.84 1.99 8.15% 1.99 8.15% 1.00 -45.65%
Cantloupe – Whole Each 1.58 1.00 -36.71% 2.29 44.94% 2.50 58.23%
Cherries Lb 2.98 3.99 33.89% 4.99 67.45% 3.99 33.89%
Corn – Yellow Each 0.33 0.50 51.52% 0.59 78.79% 0.40 21.21%
Grapes – Green Seedless Lb 1.98 1.79 -9.60% 2.49 25.76% 1.69 -14.65%
Grapes – Red Seedless Lb 1.98 1.99 0.51% 2.49 25.76% 1.69 -14.65%
Green Onions Bunch 1.12 0.89 -20.54% 0.69 -38.39% 0.62 -44.64%
Mangos Each 0.64 0.99 54.69% 0.99 54.69% 1.00 56.25%
Nectarines Lb 1.25 0.99 -20.80% 1.99 59.20% 1.49 19.20%
Peaches – California Lb 1.25 1.79 43.20% 1.99 59.20% 1.00 -20.00%
Peas – Snap 8 oz 2.63 3.69 40.30% 1.68 -36.12% 2.99 13.69%
Peppers – Green Bell Each 0.78 0.99 26.92% 1.29 65.38% 0.86 10.26%
Radishes Bunch 1.48 1.00 -32.43% 0.99 -33.11% 0.99 -33.11%
Salad – Garden 12 oz 2.78 2.04 -26.62% 2.52 -9.35% 3.29 18.35%
Salad – Spring 5 oz 2.98 3.49 17.11% 2.99 0.34% 3.29 10.40%
Salad – Organic 5 oz 2.98 3.99 33.89% 2.20 -26.17% 2.99 0.34%
Strawerries – 1# Pkg Pkg 1.88 1.99 5.85% 2.49 32.45% 2.50 32.98%
MARKET BASKET 89.28 111.45 24.83% 106.35 19.12% 104.20 16.71%
Red is adjusted price

 

STORE NAME WALMART SPROUTS SUPER TARGET WALMART
Produce Item How
Priced
Regular
Price*
Regular
Price*
% Over
Wal-Mart
Regular
Price*
% Over
Wal-Mart
Regular
Price*
% Over
Wal-Mart
Broccoli Crowns Lb 1.84 1.49 -19.02% 1.69 -8.15% 1.49 -19.02%
Cantloupe – Whole Each 1.58 1.50 -5.06% 2.39 51.27% 1.50 -5.06%
Cherries Lb 2.98 2.49 -16.44% 3.49 17.11% 2.99 0.34%
Corn – Yellow Each 0.33 0.50 51.52% 0.34 3.03% 0.50 51.52%
Grapes – Green Seedless Lb 1.98 1.50 -24.24% 1.89 -4.55% 2.49 25.76%
Grapes – Red Seedless Lb 1.98 1.50 -24.24% 2.29 15.66% 2.49 25.76%
Green Onions Bunch 1.12 0.49 -56.25% 1.19 6.25% 0.50 -55.36%
Mangos Each 0.64 0.79 23.44% 0.44 -31.25% 1.50 134.38%
Nectarines Lb 1.25 0.69 -44.80% 1.27 1.60% 2.99 139.20%
Peaches – California Lb 1.25 1.29 3.20% 1.04 -16.80% 0.88 -29.60%
Peas – Snap 8 oz 2.63 2.50 -4.94% 2.99 13.69% 2.49 -5.32%
Peppers – Green Bell Each 0.78 0.49 -37.18% 0.79 1.28% 0.50 -35.90%
Radishes Bunch 1.48 0.49 -66.89% 0.99 -33.11% 0.50 -66.22%
Salad – Garden 12 oz 2.78 2.99 7.55% 2.99 7.55% 2.04 -26.62%
Salad – Spring 5 oz 2.98 2.99 0.34% 2.99 0.34% 2.49 -16.44%
Salad – Organic 5 oz 2.98 3.49 17.11% 3.99 33.89% 3.99 33.89%
Strawerries – 1# Pkg Pkg 1.88 2.50 32.98% 2.09 11.17% 3.00 59.57%
MARKET BASKET 89.28 83.32 -6.68% 98.32 10.13% 120.58 35.06%
Red is adjusted price

Added Loyalty

Another question is whether other retailers can use loyalty cards to offer their core customers deep bargains.Although we have seen a substantial difference in price competitiveness when factoring loyalty card discounts in recent cities studied, such as Philadelphia, Raleigh and Phoenix, that doesn’t seem to be the case in Dallas.

Kroger’s loyalty card shifted its price position from 21.34 percent over Wal-Mart to 16.71 percent over Wal-Mart, and volume items, they account for a much higher percentage of produce department sales.

Aldi came in at a full 26.14 percent underWal-Mart’s produce pricing. In other words, the difference in price between Aldi on the low side and Wal-Mart on the high side is actually larger than the gap between Wal-Mart on the low side and conventional supermarkets on the high side.

Thus Wal-Mart’s reputation for offering the lowest prices in Dallas begins to tatter and, in the end,Wal-Mart finds itself in the middle, being squeezed by deep discounters such as Aldi on price and conventional supermarkets on service.

Is there a way out from this dilemma for Wal-Mart? Stay tuned for the next edition of the Produce Business Wal-Mart Pricing Report to find out.

Wal-Mart Supercenter vs Aldi
Price Comparison — Dallas, TX

October 2011 – Prices Available To The General Public
STORE NAME: Walmart Walmart Price Aldi
Produce Item How Priced Regular Price* Regular Price* % Over Wal-Mart
Apples – Granny Smith Lb 1.47 0.86 -41.50%
Apples – Red Delicious Lb 1.37 0.86 -37.23%
Avocados Each 0.98 0.79 -19.39%
Bananas – Yellow Lb 0.52 0.44 -15.38%
Blackberries Pkg 6 oz 1.98 1.99 0.51%
Blueberries Pkg Pint 2.98 1.49 -50.00%
Broccoli Crowns Lb 1.84 1.39 -24.46%
Cabbage – Green Lb 0.54 1.39 157.41%
Cantloupe – Whole Each 1.58 0.99 -37.34%
Carrots – Regular 1# Bag Pkg 0.78 0.70 -10.26%
Cauliflower Each 2.78 2.29 -17.63%
Celery Each 1.38 1.19 -13.77%
Corn – Yellow Each 0.33 0.62 87.88%
Cucumbers – Regular Each 0.68 0.55 -19.12%
Grapefruit – Red Each 0.64 0.59 -7.81%
Grapes – Green Seedless Lb 1.98 0.89 -55.05%
Grapes – Red Seedless Lb 1.98 0.89 55.05%
Lettuce – Iceberg Bulk Each 1.14 1.09 -4.39%
Lettuce – Romaine Bulk Each 1.88 2.59 37.77%
Limes Each 0.18 0.12 -33.33%
Mangos Each 0.64 0.99 54.69%
Mushrooms – White Package 16oz 2.98 3.18 6.71%
Onions – Red Lb 1.48 0.80 -45.95%
Peppers – Green Bell Each 0.78 0.66 -15.38%
Peppers – Jalapeno Lb 1.12 0.98 -12.50%
Pineapple Each 3.48 1.49 -57.18%
Potatoes – Red Bulk Lb 0.88 0.60 -31.82%
Potatoes – Russet Bulk Lb 0.98 0.44 -55.10%
Salad – Caesar 12.8 oz 3.78 2.55 -32.54%
Salad – Garden 12 oz 2.78 0.99 -64.39%
Salad – Spring 5 oz 2.98 1.99 -33.22%
Squash – Zucchini Lb 1.28 1.19 -7.03%
Strawerries – 1# Pkg Pkg 1.88 1.49 -20.74%
Tomatoes – Plum/Roma Lb 1.38 0.99 -28.26%
Watermelon – Seedless Each 3.50 1.99 -43.14%
MARKET BASKET 56.93 42.05 -26.14%
Red is adjusted price
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