The Power of Influencer Engagement
Originally printed in the May 2021 issue of Produce Business. Consumers increasingly trust a range of influencers to inform their food and lifestyle choices —… Read More
Voice of the Industry
Why the Produce Industry Needs To Practice What We Preach When it Comes to Plant-Based Eating
Originally printed in the March 2020 issue of Produce Business. Viva Fresh Expo has always had an eye to health and wellness and made it… Read More
Now is the time to promote produce
To say that we are in unprecedented times is an understatement. Up until a few months ago, most Americans had likely never heard of a… Read More
The Growth Of Plant-Based Meal Kits Is Win For Us All
Originally printed in the October 2019 issue of Produce Business. We are all familiar with the boom in meal kits — whether direct-to-consumer subscriptions or… Read More
Help Boost Consumption Through Brighter Bites
Originally printed in the March 2019 issue of Produce Business. Fruit and vegetable consumption rates in the United States have remained dismally low for several… Read More
’Tis The Holiday Season
Originally printed in the January 2019 issue of Produce Business. The 2019 holiday season is upon us – for marketers, anyway. Although that may seem… Read More
Blockchain Ushers In New Age
Originally printed in the October 2018 issue of Produce Business. Are you ready for the big reveal? Old school product traceability systems are giving way… Read More
Going Bananas
Originally printed in the October 2018 issue of Produce Business. “I only eat food that rots.” That was a provocative quote I heard this May… Read More
Don’t Forget Watercress
Originally printed in the June 2018 issue of Produce Business. There’s no question a diet rich in fruits and vegetables is healthy. The question is… Read More
Helping Parents And Kids To Crave Healthy Produce
Originally printed in the May 2018 issue of Produce Business. Overwhelmed by on-the-go schedules, it is increasingly difficult for parents to commit to healthier eating…. Read More