Articles by Howard Riell








All Eyes on Washington

New apple varieties are expected to offer exceptional flavor and heightened consumer appeal. “Consumers are initially attracted to their bright, bold coloring and unique names,”… Read More


Summer Citrus

With the availability of imported product, consumers are enjoying their favorite fruits year-round. Across the globe, the number and quality of players in the summer… Read More


Marketing Spring Produce

Tapping into holidays and merchandising promos will put spring vegetables top of mind. Marketing spring produce is, at its base, more art than science. According… Read More