Masters of Merchandising: OCEAN MIST FARMS

PHOTO COURTESY OF FOUR SEASONS PRODUCE

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ARTICHOKES

Shoppers have many good reasons to put fresh artichokes in their basket, including taste and health. Fresh artichokes have a more interesting and complex flavor than processed. Artichokes are low in fat, high in fiber, and full of vitamins and minerals including vitamin C, vitamin K, folate, phosphorus, and magnesium. They are among the most antioxidant-rich of all vegetables.

Retailers can focus on a few key tips to increase artichoke sales:

Source Year-Round From a Premier Grower

Ocean Mist Farms has been growing fresh artichokes since 1924 and is the largest artichoke supplier in North America. Ocean Mist Farms is the only year-round grower, selecting proprietary seed varieties for each of its four unique growing regions.

Look for Frost Kissed® Artichoke Season

Look for Frost Kissed® artichokes during winter months. “Frosting” is strictly a cosmetic condition that disappears when cooked, leaving a clean, green artichoke with a more intense nutty flavor.

To order the special Frost Kissed® merchandising materials to educate shoppers, visit oceanmist.com/pos-frost-kissed-artichokes.

Promote During Peak Seasons

Spring (March–May) is the traditional peak of season for artichokes. Being the only year-round artichoke producer has enabled Ocean Mist Farms to satisfy demand 365 days a year, particularly during the Winter holidays.

Artichoke promotions, like the annual Peace, Love, Artichokes winter campaign, both educate and inspire shoppers to purchase Ocean Mist Farms artichokes.

Engage Consumers

Engaging with consumers via social media, the “From the Heart” Ocean Mist Farms’ blog, email campaigns, and seasonal promotions influence in-store purchases. Data gathered through this permission marketing strategy provide proprietary, actionable insights about artichoke shopping behavior.

To make more informed buying and merchandising decisions, visit oceanmist.com/trade-downloads.

Order Ocean Mist Farms artichoke merchandising materials at OceanMist.com/point-of-sale

Artichoke Hummus

Get the recipe here: https://www.oceanmist.com/recipes/artichoke-hummus

Artichoke Merchandising 101

Optimize artichoke item assortment for incremental sales. On average, top performing retailers offer
at least 2 unique artichoke items*
• Nielsen Perishables Group Fresh Facts 52 Weeks 8/31/2019

Display artichokes on sides and stem-to-stem easy pick-up

Don’t retrim stems. Re-trimming causes up to 30% loss in moisture and weight

Cross merchandise near the meat and seafood department to inspire easy meal solutions

Place artichokes near complementary dipping
sauces and produce like fresh garlic, herbs and lemons

TELL CONSUMERS WHAT THEY WANT TO KNOW:

• How to select and store artichokes

• How to prepare and cook artichokes

• Unique artichoke recipe ideas

• Artichoke nutrition

OCEAN MIST FARMS
10855 Ocean Mist Parkway, Castroville, CA 95012
(831) 633.2144
OceanMist.com