2016 Marketing Excellence Award




USA Pears

How Do You Anjou? Instagram Contest Objectives: To drive demand for the last pears of the season (Anjou pears), and to increase USA Pears Instagram… Read More


Shuman Produce

How to Speak Southern Objectives: To promote RealSweet onion brand awareness and acquire email addresses to further engage consumers. Also, to increase Shuman Produce social… Read More


Sakata Seed America

Infinite Gold LSL Cantaloupe Launch Campaign Objectives: To educate and excite the trade on the benefits of Infinite Gold LSL (long shelf life) cantaloupe while… Read More


Produce For Kids

Power Your Lunchbox Pledge Objective: Encourage families and classrooms to start the school year off on the right foot through pledging to pack healthier lunches/making… Read More


Ocean Mist Farms

Be an Artichoke Adventurer Objective: To generate consumer awareness for Ocean Mist Farms artichokes; engage shoppers, artichoke club members and retailers nationwide; prompt purchase; increase… Read More


National Mango Board

Scoring Mangoooals for the Win! Objective: To increase mango consumption and strengthen consumer education to break some of the main barriers of mango purchase awareness,… Read More