The Mushroom Council and Cattlemen’s Beef Board
Summer Grilling Promotion Objective: To promote a summer grilling option while increasing produce and veal consumption. Campaign: The Mushroom Council partnered with the Cattlemen’s Beef… Read More
Summer Grilling Promotion Objective: To promote a summer grilling option while increasing produce and veal consumption. Campaign: The Mushroom Council partnered with the Cattlemen’s Beef… Read More
Holidazzle Winter Campaign 2015 Objective: Capture consumers’ attention for Simply Artisan Reserve Cheeses, Litehouse Dressings and Dips, as well as Cheese & Herbs with holiday-themed… Read More
The Return of the Idaho Potato Field Force Objectives: The trade initiative aimed to increase retailer support for Idaho potatoes, thus driving volume and growing… Read More
Cranberry Friendsgiving Photo Contest Social Media Campaign Objectives: To reach the Millennial audience and drive cranberry consumption, the Cranberry Marketing Committee launched a strategic social… Read More
I’m Perfect Program Objectives: Columbia Marketing International’s (CMI) imperfect fruit program was designed to make imperfect fruit available to consumers and retailers that are more… Read More
#BigGameAdd Objectives: Encourage retailers to be a part of Super Bowl “buzz” without the enormous expense of advertising. Garner significant awareness of and engagement with… Read More
Retailers get consumers excited by creating a sales-driven product display with custom point-of-sale materials and recipes. Celebrating its 25th anniversary this year, Idaho Potato Commission… Read More
Sweet flavor keeps American consumers coming back for more. Peruvian onions satisfy a lot of needs, wants and desires for American consumers, and they are… Read More
Thanks to the increasing quality grown overseas, this fruit offers flavorful options for consumers. Melon sales may peak between the Memorial Day and Labor Day… Read More
Organized by Messe Berlin GmbH in cooperation with the show’s official country partner, Egypt, Fruit Logistica 2016 (February 3 to 5) was attended by 70,000… Read More